Channel Expert Hour

Top 10 Challenges MSPs Face Today

Tuesday, October 6, 2015  2:00pm ET / 11:00am PT

AVG More training? Better delivery from marketing and sales? Stronger integration between systems? What are the biggest issues that you face today? In this webcast, AVG VP Marco La Vecchia will discuss ways for MSPs to overcome their most difficult industry challenges. He will also highlight many opportunities available to MSPs, such as 1-on-1 mentoring and an MSP Success Plan, to confront those challenges.

As an attendee, you will learn more about:

  • Robust Training on How to Run Your Business Better
  • Resources & Tools to Help Marketing & Sales Deliver
  • Competing for Larger Managed IT Contracts
  • Showing Value Before and After The Sale
  • Empowerment to Prevent Security Issues
  • Integrated Applications and Capabilities that Grow With You

Join us for this quick 30-minute discussion to find out new innovative solutions to help you overcome some of the industry’s top challenges.

Making the World Safe for Everyone
Session One of Three: Protecting a Customer's Customers

Thursday, October 8, 2015  2:00pm ET / 11:00am PT

Webroot Few things are more precious to your clients than their own customers. So protecting their data is of paramount concern. Despite this, studies reveal that barely half of end customers have comprehensive security plans in place. Another third say that while they may have a security plan, they openly concede that it needs work. This session will review what partners must do to protect their customers’ customers, both from a technology standpoint and a regulatory compliance one. Topics discussed will include Business Continuity, Data Retention, Data Encryption, Data Integrity and Regulatory Compliance.

Marketing Technology Tools and the Evolving SMB Marketer

Wednesday, October 14, 2015  12:00pm ET

HP This web seminar will educate SMBs on the best practices in using technology for marketing. Our expert speaker, Travis Wright, is one of the most influential marketing technologists in the industry and will help our audience navigate tech tools available to enhance customer experience, drive ROI, and build customer loyalty.

MarTech is a hot area and one that SMBs are struggling to keep up with. This is supposed to be the decade of the CMO, yet most CMOs of companies of all sizes struggle with implementing tech in their marketing strategy. We will help them understand how to look at MarTech, learn the foundations of the SMB "Marketing Technology Stack", what to focus on and how to choose what they need. In this webinar, you will learn:

  • The foundation of the MarTech Stack (and the players in the space)
  • Top social content creation, curation and other marketing tools.
  • How to amplify content effectively via social media.
  • How social business can impact all areas of your business.

Breaking Down the Sale: Taking the "Wishing" and "Hoping" out of the Sales Process

Thursday, October 15, 2015  2:00pm ET / 11:00am PT

Datto Whether you've been in sales for 10 years or it's your first day on the job, these 5 steps will work if you follow it like a recipe. Join channel experts as they simplify the sales cycle by using real world examples and scenarios to help you better understand incentives, needs, and the overall process of closing business.

How to Achieve Three Strategic Business Objectives with Cloud Backup

Tuesday, October 20, 2015  2:00pm ET / 11:00am PT

Asigra Cloud backup services are getting hotter by the terabyte. Market demand for cloud backup services is expected to triple over the next few years. Cloud backup and recovery services—sometimes called Disaster Recovery as a Service, or DRaaS, to emphasize a focus on the high-value service of getting customers back up and running after a data loss—can be an ideal candidate for growing a stable stream of monthly recurring revenue.

According to Gartner by 2017, the number of enterprises using the cloud as a backup destination will double, up from 12% today and by 2019, there will be a 60% increase in the number of large enterprises eliminating tape for operational recovery.

Attend this live, interactive webcast and learn how delivering secure, reliable cloud-based data protection services is lucrative for monthly recurring revenue, can expand your total addressable market and increase wallet share with existing customers.

This webcast will also cover:

  • Identifying and determining the right business model for your organization
  • The best approach to accelerate time to revenue
  • The need for Service Providers to step up their game in order to stand out

Join us on October 20th to learn how you can earn money faster and easier.

Partner Testimonial: "Why I Added Off-Site Backup and Disaster Recovery to Veeam Deployments"

Tuesday, October 27, 2015  2:00pm ET / 11:00am PT

eFolder 29,000 partners agree that Veeam is the right way to protect virtualized environments. Now, eFolder is giving Veeam partners the opportunity to add off-site backup and disaster recovery to any Veeam deployment. A new service from eFolder, eFolder BDR for Veeam, is helping partners unlock new revenue partners as they improve clients’ data availability. In this Channel Expert Hour, hear from an existing Veeam and eFolder partner and Ted Hulsy, Vice President of Marketing at eFolder, as they discuss this premier service, three client use cases, and why eFolder BDR for Veeam should be the next addition to your portfolio of managed services.

3 Ways to Optimize IT Business Management

Thursday, October 29, 2015  2:00pm ET / 11:00am PT

N-able Learn how to identify resource-wasting areas of your business and eliminate them with modern processes and tools. In this webinar we review three key areas of any managed services business around the efficiency of your service delivery, knowledge management and customer billing. We will provide practical service management tips to help you optimize your business.

This webinar is for any IT services business looking to:

  • Increase billable hours by understanding technician performance and filling in the gaps
  • Organize your team by creating consistent, repeatable process and centralizing data
  • Simplify your customer billing through integrations

Making the World Safe for Everyone
Session Two of Three:
Dealing with the Threat Within, Customer Employees

Tuesday, November 10, 2015  2:00pm ET / 11:00am PT

Webroot If you provide security protection for a living, you dread waking up to learn that one of your customers has succumbed to an attack from outside rogue source. As frightening as this scenario is, a systems breach is more likely to occur from within—more often than not by simple human error. It’s true. Studies show most cyber compromises are caused by employees who don’t follow proper procedures, who operate in a careless manner or who lack expertise and click on things they shouldn’t. In this seminar, learn from a Penton Technology Expert the key things every solution provider must do to help a customer protect itself from its own workers. This includes the tools they should rely on most, and the key policies that every employee must adhere to.

Series Overview
A good firewall and some capable anti-virus software. Not long ago, that’s about all an organization needed to protect itself from cyber intrusion and systems compromise. Things were much simpler when good guys were on the inside, bad guys on the out. But no more. Today’s threat landscape is far more complex than a mere few years ago. End customers are more likely to be compromised by an internal asset than an external threat—human error most likely. So how can a solution provider best help protect its customers? (Hint: the answer isn’t layering on more and more technology.) Instead, it’s recommending the right innovations and developing the best policy framework possible. Achieving these aims is difficult in today’s complex world of mobile devices, cloud applications and decentralized decision making. But it can be made easier when you step back see an end customer not as one monolithic bloc, but as an amalgam of different constituents, each with their own needs, objectives and vulnerabilities, instead. In this three-part series sponsored by Webroot, Penton Technology examines three different customer constituencies—customers, employees and business partners—and provides insights as to what partners must to best protect each.

Register to receive your complimentary copy of the

MSPmentor 501 Report
2015 MSPmentor 501 report
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